About us

& our mission

We are on a mission to build resilience at a global scale.

The power of improved resilience and wellbeing in one person is significant – the effect flows through to their homes, partners, children, friends, colleagues, workplaces, and communities.

ABOUT US

& Our Mission

We are on a mission to build resilience at a global scale.

The power of improved resilience and wellbeing in one person is significant – the effect flows through to their homes, partners, children, friends, colleagues, workplaces, and communities.

WHO WE ARE

Our thought leadership brings together insights across neuroscience, AI, technology, and in-person engagement.

 

This means Driven can help you with a specific goal – to maximise potential despite adversity.

 

Our extensive experience and research led us to establish an approach that inspires personal ownership and achieves lasting engagement. This is reinforced through insights into your business practices to create an optimised environment that supports staff resilience and growth. This means individuals become strong, and together you become even stronger.

Our vision

Driven is transforming preventative healthcare through an innovative approach to scientifically enhance the resilience of people and communities.

 

We are challenging the status quo of reactive healthcare. The current reactive approach has caused the cost of care to spiral out of control with no solution in sight. 300 million people struggling with depression, 260 million with anxiety, $16 trillion in mental health expenditure projected by 2030.

 

Our vision to reverse this trend is a virtual coach in the pocket of every person – this is Driven. Driven helps people proactively build mental and physical resilience, creating a new pathway for innovative preventative health.

Who we are

“Global collaboration to build resilience is imperative for the sustainable advancement of our civilization”

Jurie Rossouw

CEO

luca

Luca Busin

CTO

Susan Whitmore

CPO

chelsea

Chelsea Erieau

R&D TECHNICIAN

phil

Phil Thai

PRODUCT MANAGER

lindsay

Lindsay Feeney

DEVELOPER

frankie

Frankie Labuschagne

Marketing & Ops Manager

josh

Joshua Augustinus

Mobile App Developer

Our science advisory board

Jörgen Herlofson

BA, MD, PSYCHIATRIST, LICENSED PSYCHOTHERAPIST

Jörgen has extensive teaching and clinical experiences within the fields of psychiatric diagnostics and cognitive therapy. He is also the chief editor as well as coauthor of the main Swedish textbook of psychiatry, in addition to being the official translator of the DSM. Jörgen has also conducted supervision and training large groups of clinician psychiatric staff in Sweden.

Dr Eric Beeson

PH.D., LPC, NCC, ACS, CRC

Eric is a core faculty member in the clinical mental health counseling program at The Family Institute at Northwestern University. He has extensive teaching and clinical experience in a variety of settings with an emphasis on the infusion of neuroscience in counseling. Eric is also the current President-Elect of the American Mental Health Counselors Association.

Dr Shannyn Chataway

BPSYSC (HONS), DPSYCH (ORG)

Shannyn is a registered psychologist with a Doctorate in Organisational Psychology, having explored the area of organizational culture in her doctoral studies. Shannyn works in Organisational Development service delivery, building new approaches to enhance mental health in businesses.

dirk

Prof Dirk Geldenhuys

BA, BD, PGD (UP); DADMIN (IOP)(UNISA)

Dirk is a full Professor in Industrial and Organisational Psychology at the University of South Africa and chaired the department for six years. He is a registered Industrial Psychologist and Master HR Practitioner with lifelong honorary membership of the Society for Industrial and Organisational Psychology of South Africa.